EDELRID to launch North American subsidiary to oversee sales, distribution
Building on rapid sales growth and growing brand awareness in North America over the last three years, EDELRID, the German-based climbing, safety and outdoor gear manufacturer, will launch its own North America subsidiary starting in December.
EDELRID North America will oversee sales, distribution and marketing for the EDELRID brand in the U.S., Canada and Mexico. The company will be headquartered in a new facility located in Bend, OR, a location that will keep the company close to its roots in climbing. The business will have sports, safety and adventure park business divisions.
“Based on our growth trajectory over the last few years and increasing brand awareness in the North American market, moving forward with our own subsidiary is the logical next step for us,” said Carsten von Birckhahn, Brand Manager for EDELRID GmbH & Co.KG, the parent company to EDELRID North America. “We’ve seen strengthening awareness of EDELRID and its level of innovation in the North American marketplace over the past few years, and this move will help us continue to build on those gains.”
Based in Germany, where more than 60 percent of its production takes place, EDELRID builds ropes, carabiners, climbing harness, helmets and a variety of other climbing, recreation, safety and industrial gear. It also leads the way in developing equipment with sustainability at the forefront, including the first bluesign-certified rope and harness.
For the last three years, EDELRID has partnered with SCARPA North America, which has overseen sales, distribution and marketing for EDELRID from its Boulder, CO, headquarters and warehouse. SCARPA North America will continue to manage those functions for EDELRID through the end of November, when EDELRID’s new facility in Bend will come online.